The Pet Accessories Industry Forgot About Cats. We Didn't.

The Pet Accessories Market Has a Cat Problem. AirKnit Pet Solved It.

There are approximately 46 million cat-owning households in the United States. And for decades, the pet accessories industry has handed them repackaged dog products and called it innovation.

Cat owners know the reality. Most harnesses on the market were conceived around the dog — designed for a broad chest, a forward-pulling stride, and a body that tolerates constraint. When those same products get resized and relabeled for cats, the fit is never quite right. The structure sits wrong. The pressure points land in the wrong places. Most cats resist gear not because they dislike wearing it — but because the gear was never designed for how they move.

The industry has known this for years. Few have done anything about it.

A construction built for both — from the start

AirKnit Pet was designed differently from the first sketch. Every harness, collar, and leash in the AirKnit™ collection is engineered for both dogs and cats — not adapted, not resized, but purpose-built to accommodate two fundamentally different body types and movement patterns.

AirKnit™ Technology is central to why this works. Because the knit construction flexes dynamically with the body rather than holding a fixed molded shape, it naturally conforms to the lean, articulated frame of a cat as effectively as it wraps the broader chest and shoulders of a dog. There is no compromise version. The same construction does the work for both.

Why this matters now

The modern pet owner increasingly lives with both dogs and cats. The multi-pet household is not a niche — it is the mainstream. And yet the accessories market has continued to treat the cat as an afterthought, a secondary SKU, a smaller size run of something built for someone else's pet.

AirKnit Pet was built on the premise that this is not good enough. That the cat owner deserves a product conceived for their animal from the ground up. And that a brand serious about the future of pet accessories has to design for the whole market — not just the easier half of it.

That is not a marketing position. It is a design decision made three years before the first product shipped.

Explore the full AirKnit™ collection at airknitpet.com — designed for dogs and cats equally.